The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Invasive species can wreak havoc on ecosystems, outcompeting native plants and animals for resources and throwing off the food chain. The Burmese python is one of the largest snake species in the ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for Starbucks, Sonder and Papaya Gaming.

The primary problem is achieving reliable, automated campaign creation in the Google Ads API (v22) using a Python client, specifically when duplicating an existing campaign structure (deep copy). The ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Founder’s Briefs: An occasional series where Mongabay founder Rhett Ayers Butler shares analysis, perspectives and story summaries. After decades spent protecting forests, fighting for human rights ...

MCP is emerging as a common interface for wiring models to external systems. By shipping a reference server for the Ads API, Google lowers the integration cost for LLM agents that need campaign ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Difficulty digesting large meals may limit where these temperature-sensitive snakes can call home — and that might be a good thing in places where they're invasive. When you purchase through links on ...