Most independent rappers don’t fail because the music is bad. They fail because they don’t understand the first 24 hours.

Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S.

A study, which researchers from the U.S. and Germany published last year, found TikTok's algorithm "exploits user interests ...

TikTok’s algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis. At first, the mental health-related videos ...

You chose selected. Each dot here represents a single video about selected. While you’re on the app, TikTok tracks how you interact with videos. It monitors your watch time, the videos you like, the ...

new video loaded: I’m Building an Algorithm That Doesn’t Rot Your Brain transcript Jack Conte, the chief executive of Patreon, a platform for creators to monetize their art and content, outlines his ...

POTENTIAL FOR ANOTHER QUICK MOVING SYSTEM. WE HAVE THIS MASSIVE STORM COMING FROM THE GREAT LAKES ALL THE WAY DOWN TO THE GULF. WE’RE SEEING SNOW ON THE RADAR, AND IT’S STARTING TO PUSH TOWARD US IN ...

Meteorologist Kelly Ann Cicalese is tracking gusty wind and a stronger chill as we approach the weekend. Meteorologist Kelly Ann Cicalese is tracking gusty wind and a stronger chill as we approach the ...

Last week, I wrote about Olivia Nuzzi’s remarkably swift media rehabilitation, and the response surprised me. That column argued that modern media rewards spectacle over substance, but it also hinted ...

new video loaded: I’m Building an Algorithm That Doesn’t Rot Your Brain transcript “Our brains are being melted by the algorithm.” [MUSIC PLAYING] “Attention is infrastructure.” “Those algorithms are ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

TikTok creators know that followers aren't just numbers on a screen they’re the engine driving the platform's entire mechanism. In TikTok’s algorithm no longer revolves around chasing viral moments or ...