From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a little less foggy. Doomscrolling has taken over our screen time, and ...

Publishers are redefining their social strategies as algorithms dominate discovery. By blending authenticity, personality, and editorial rigor, media brands aim to build trust and engagement with Gen ...

Terrestrial radio might seem like a relic of a bygone era, but it’s actually enjoying a bit of a resurgence with the younger generations. Driven by a combination of analog nostalgia and algorithm ...

Older, less attractive and…greener? A new trend from Gen Z's dating culture has entered the pop culture lexicon: Shrekking. Shrekking, a nod to the grumpy green ogre who snagged a princess, refers to ...

In the ever-shifting world of social media, few headlines have stirred as much debate as the news that Oracle will be taking over the management of TikTok’s algorithm for U.S. users. The decision ...

You’re at the checkout screen after an online shopping spree, ready to enter your credit card number. You type it in and instantly see a red error message ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

When professor Jessica Maddox asks her University of Alabama students a question in class, she is sometimes met with blank, deadpan looks from the Gen Zers in the room. The look has become so ...

A generational debate has started over Gen Z’s tendency to respond to various social situations with a long and intentional stare. By Nicole Stock When Valerie Jefferson, 23, posted a video about the ...

Many young couples, comfortable with A.I. and social media, are blazing their own paths to the altar. But there’s one area where tradition still reigns. By Valeriya Safronova After sending one of his ...

To stay relevant, frozen food brands need to meet Gen Z consumers on their phones – with the type of content that entertains, educates and delivers value, according to a new report. As frozen food ...