The BEST Winterfest Presents, RANKED.

Navigating Post-Viral Content Strategies on Social Media

J. Devereaux | Influential Creator on Instagram: "Most Viral 2025 Recap: part 7 What’s in a name? I wanted to find out when I started the #wednewnicknamesday series this past summer. Y’all showed up in the comments with your requests and now with over 16 parts, you can enjoy the chaotic yet logical (chaotigal?) nicknaming series by tapping the hashtag (bc @instagram still hasn’t released the link-a-reel feature to my profile 🙃) Should I continue this series in 2026?"

Instagram’s @design on Instagram: "✂️ Drawing, cutting and assembling each piece by hand, @paper__pepper (Paper Pepper) builds storybook-like worlds, one cutout at a time. “This very simple medium — paper — can be layered to create a complete scene, and that process has become the core of my work,” says Paper Pepper. “Now I combine this with ASMR to build small paper worlds that invite people to pause, feel calm and smile, even just for a moment.” Always working by hand, Paper Pepper uses basic